A Branded House is the most common form of brand … Cons of sub-branding: Some disadvantages to sub-branding include the costs to market, promote and maintain the new brand. Consumers give less credibility to celebrities who endorse many products (Tripp et al., 1994). Product Endorsement: Is it Worth your While? As marketplaces are extremely competitive now-a-days, drawing the attention of prospective customers, and retaining them in the long run are very difficult jobs. The Success of Beckham as an Endorser When companies are selecting a celebrity to endorse their brand, they must match a certain criteria that they wish for the brand to be associated with. Large corporations tend to experience the most advantages as multiple brands work together to generate multiple revenue streams. This paper will discuss the concept of celebrity endorsement by analyzing the Beckham case study. Aside from the above considerations there are also plenty of legal, commercial and regulatory considerations to bear in mind when it comes to using your 'brand ambassador' to promote your goods or services. When a popular celebrity endorses a particular brand, people can easily recall the brand name every time they see or even think of that celebrity. Thus associating a public figure with a brand, employs rhetorical teachings to implicate the ethos appeal thereby associating a sense of credibility and trustworthiness with the brand. They also are being perceived as more entertaining and trustworthy (Atkin and Block, 1983). There are a number of disadvantages to relying on celebrities to promote your products. This strategy is not something new. If you get a celebrity endorser for your product, you won’t find it hard to explain to the public what your product is all about. athletes, actors) in the hope that celebrities may boost effectiveness of their marketing for at least a century. * The celebrity may potentially add a new dimension to the brand image instant credibility. By: Tom Dougherty. Expensive The major concern of many companies in getting a celebrity endorser is that it is very expensive. Colin Finkle . Designing a brand involves significant research, naming development, graphic design and brand identity integration, which aren't cheap. Definition: Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people.Such people advertise for a product lending their names or images to promote a product or service. Endorser Brand Architecture. It Helps You Reach a Relevant Audience. 1. Firms have always given a huge importance to connecting their brand with celebrity endorsers (e.g. On the other hand, consumers might get confused by using multiple celebrity endorsement (Hsu and McDonald, 2002). Product endorsement is a traditional and highly effective marketing strategy which has the potential to amplify brand awareness and generate notable sales channels overnight - that is, of course, if done correctly. With the help of a celebrity or public figure you can: • Enhance brand awareness within a short period of time • Shift consumer attitudes about your goods or services • Add a fresh perspective to your brand • Improve brand management • Give your brand a major competitive edge • Create long-term loyalty towards a brand • Boost cultural awareness on a global scale by using an internationally recognised celebrity. When a well-known face endorses your brand, it automatically attracts new target audience – the diehard fans of the celebrity. Name Recall Previous Article Cat Scans Pros and Cons List. If you’re interested in learning more about the many social media marketing advantages, stick around. The next step is to find a celebrity who is willing to endorse your brand! There is a risk that the new product may generate implications that damage the image of the core/original brand. Kofi Annan: Importance of Youth Leadership, Youth Leadership in Community Development, Taking Youth Leadership to the Next Level, How We Are Helping Chinese Disabled Youth, Front Loading Washing Machines Pros and Cons List, Flat Organisational Structure Pros and Cons List, 22 Good Songs for 18th Birthday Slideshow, 35 Good Songs For 50th Birthday Slideshow, 57 Good Parents Entrance Songs for Wedding Reception, 23 Bible Verses About Death Of a Grandmother, 42 Good Songs for 70th Birthday Slideshow. The Advantages and Disadvantages of Endorsement https://buff.ly/2DcTk9l # Endorsement # Product_Endorsement. 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